Savour NB is an industry-led organization dedicated to advancing New Brunswick’s food and beverage sector. Our goal is to support local entrepreneurs, celebrate their stories, and strengthen the link between producers, consumers, and partners across the province.
Born from a shared vision identified at the Eating Heritage Symposium in 2019, the need for an industry-led organization became clear. Throughout 2020–2021, nearly 100 stakeholders shaped recommendations to government for a new organization, brand, and support programs.
An industry-led branding committee formed in 2022, leading to the Savour NB brand. In early 2023, Savour NB incorporated as a not-for-profit and began province-wide engagement. In 2024, with an Executive Director in place, Savour NB launched publicly to help New Brunswickers and visitors easily recognize and support local products.
Our Vision
A vibrant, sustainable, and world-recognized food and beverage industry rooted in New Brunswick’s unique flavours, people, and communities.
Our Mission
Savour NB promotes and supports food and beverage stakeholders to ensure top-quality products and a diverse array of taste experiences.
We do this through collaboration, partnerships, mentorship, growth programs, and brand development—so local products thrive here at home.
Our Values
We take pride in our local and delectable food and beverage offerings — freshness, variety, and craft, driven by innovation, sustainability, and quality.
- Community: Building a supportive network that uplifts everyone.
- Quality: Celebrating craftsmanship and innovation.
- Authenticity: Sharing the real stories behind local products.
- Sustainability: Promoting responsible, future-focused growth.