Savour NB is a symbol of quality, authenticity, and pride in New Brunswick–made food and beverages.
The Savour NB Brand Program helps local producers amplify their visibility, build consumer trust, and proudly represent New Brunswick on shelves across the province and beyond.
Exclusive to Savour NB members, this program provides access to brand tools, retail partnerships, and opportunities to showcase the Savour NB logo—our mark of excellence for NB-made products.
What the Program Offers
Members gain practical tools, templates, and opportunities to integrate the Savour NB brand into packaging, retail promotions, and marketing campaigns.
We help ensure that NB products are consistently visible and proudly local wherever they appear.
Program Features
- Brand guidelines and logo assets for approved members
- Pre-designed templates for marketing, signage, and packaging
- Retail kits to help you showcase your product in stores
Ongoing support from the Savour NB team to apply the brand effectively
How It Works
- Apply for Logo Use: Eligible Savour NB members can apply to use the Savour NB logo on approved products and materials.
- Get Brand Tools: Once approved, members receive digital assets, templates, and brand guidelines via the member portal.
Go to Market: Promote your products in stores and at events with Savour NB co-branding and retail visibility support.
Growing Local Visibility
We work directly with retailers and grocers to keep NB-made products front and centre. Through regular store visits, branded retail kits, and quarterly updates, Savour NB ensures the brand is consistently represented in retail environments.
We also collaborate with partners, public events, and marketing campaigns to grow awareness of the Savour NB brand province-wide.
Program Highlights
- Quarterly retail visits and partnerships
- Collaborations with NB public events and initiatives
- Consistent online visibility through social and website features
Don't wait! Become a member of Saveur NB and apply to join the brand program.
Help us showcase the best of New Brunswick—together. When consumers see the Savour NB logo, they know they’re choosing local quality they can trust.