Savour NB is a non-profit, industry-led organization that promotes and supports local food and beverage producers, processors, chefs, restaurateurs, culinary artisans, and food and beverage establishments, events, festivals, and experiences in New Brunswick. The initiative aims to help these businesses grow, improve distribution and collaboration, and enhance their market presence. The organization's full name is “Saveur NB Food and Beverage Partnership Inc.”
Frequently Asked Questions (FAQs)
General
What is Savour NB?
Is it Saveur NB or Savour NB?
The answer is both! As a bilingual province, the Savour NB logo needed to be bilingual as well. The only letter in the word that changes in both languages is the “o” in Savour, which becomes “e” in French. Our solution was to create a combination of both letters to represent both languages.
How can I identify Savour NB products?
Look for the Savour NB logo on products and store shelves. This logo ensures the product is locally made in New Brunswick, supporting local producers and contributing to the local economy. We have partnered with retailers such as Sobeys and Foodland IGA, as well as various independent markets, farm stands, and grocers throughout the province. Many farmer's markets are also important partners. You will find the Savour NB brand on local NB products where you shop.
Why should I choose local products?
Choosing local products helps drive the economy forward, supports local businesses, is environmentally friendly, and often provides fresher and more nutritious options.
Savour NB Logo
Who is eligible to use the Savour NB Logo?
The Savour NB logo is an exclusive mark available only to approved Savour NB members. To be eligible, businesses must be based in New Brunswick and actively produce or process food or beverage products that reflect local quality and authenticity. Members must apply through the Savour NB Brand Program to receive approval before using the logo on packaging, marketing, or retail materials.
Once approved, members gain access to official brand guidelines, digital assets, and templates through the Savour NB member portal.
How can I apply to use the Savour NB logo?
To apply, you must first be an active Savour NB member. Once your membership is confirmed, you can submit a logo use application through the Savour NB Brand Program. The application helps ensure the logo is used consistently and represents the quality, authenticity, and values of New Brunswick’s food and beverage community.
After your application is reviewed and approved, you’ll receive access to the official brand assets, logo files, and usage guidelines through the member portal.
Savour NB Food and Beverage Partnership
What is the Savour NB Food and Beverage Partnership?
The Savour NB Food and Beverage Partnership is an industry-led organization that brings together producers, processors, and culinary innovators to strengthen New Brunswick’s local food and beverage sector.
By fostering collaboration and providing dedicated leadership and resources, the partnership drives economic growth across the province. Its work focuses on improving access to local products, supporting entrepreneurs, and promoting the value of New Brunswick’s food and beverage industry as a key contributor to the province’s economy and long-term sustainability.
You can learn more about the organization’s leadership team here.
What support programs will be available with the Savour NB Food and Beverage Partnership?
Savour NB offers a range of programs designed to strengthen New Brunswick’s food and beverage sector and support members at every stage of growth. These include:
Mentorship and Accelerator Programs – Hands-on business development and coaching to help producers scale and succeed.
Brand Program – Exclusive to members, this program provides access to brand tools, retail visibility, and the opportunity to apply for use of the Savour NB logo.
Networking and Training Opportunities – Workshops, peer sessions, and events that connect industry professionals and partners across the province.
Marketing and Retail Initiatives – Campaigns, showcases, and collaborations that increase awareness of NB-made products.
Industry Advocacy and Research – Collective efforts to advance policies, partnerships, and resources that strengthen the local food economy.
Together, these programs help members grow their businesses, expand their networks, and build long-term success within New Brunswick’s food and beverage ecosystem.